Social media channels such as Twitter now give me Promoted Tweets. And you really don’t want to know where that bread roll has gone…. Media convergence transforms established industries, services, and work practices and enables entirely new forms of content to emerge. The business models are intertwined. Then things started getting weird. Right now, the majority of industrial companies around the world are wrestling with the convergence of information technology and operational technology. The definition of new media has changed dramatically. But today’s content consumption is everything blended together. Rapid technological advancement is gradually redefining the parameters of the telecommunications, cable TV and media industries. When is media not media? For example if you wanted to read a newspaper you didn’t have to buy a printed newspaper you could read it on your smart phone. The 2005 Annual Report on American Journalism (The Project for Excellence in Journalism, 2005) discusses the inevitability from another perspective. Why IT/OT Convergence is Inevitable. Moreover, it is "You must agree to out terms of services and privacy policy", Don't use plagiarized sources. Confused? Furthermore, Manovich (2002) states that with the Internet as a representative of new and high technology, especially the development of information technology provides the possibility to the development and reform of the media industry. Businesses can’t choose from an infinite variety of vendors and technologies, they need simple choices. 3 Stocks To Watch In The Coming Week: FedEx, Nike, Pfizer By Haris Anwar/Investing.com - Dec 13, 2020 17. Firstly, Manovich (2002) maintains that the coming of information society makes the development of media industry not only so fast, but also very urgent. Every part of the meal lives together – but separately – in harmony. It seems that not all individuals adapt to the media integration product and change their ways of life. Media convergence is the joining, or ''converging,'' of distinct technologies into one. In case you can’t find a sample example, our professional writers are ready to help you with writing This corner here is for the salad, below is the main course, while over there is the desert. With the development of technology in different platforms and operations such as television, Internet and mobile communication, audiences have had both a bigger choice of media and a life which media technologies have made easier. This essay will discuss the importance of media convergence in the new media age. Hockly (2011) argues that for old generations, they contact to computers later in life. Media convergence is important because it can enrich media content, increase media authenticity and produce better journalism (Zhang, 2008). All you need to do is fill out a short form and submit an order. We knew when we were reading a magazine or newspaper article and when we were looking at a print ad. IPTV was defined as an emerging technology, which uses the Internet Protocol (IP) to transfer digital video content (Held, 2007). Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. That is how you create converged media. ‘Regulation, Governance and Convergence in the Media’ provides an in-depth analysis of the infrastructural and media-content issues in the media convergence landscape. Convergence is the flow of content across different media platforms. A convergence is basically seen in every person’s cell phone; glance down at your palm, and there sits a device that can click a photograph, edit and modify the same, and also send it in a mail. But what does that mean? We’re a team of marketing, creative, and business development specialists that help start-ups and small businesses produce better, more relevant marketing strategies and tactics. 3. The most expensive form of marketing – television ads – have the power to reach broad and targeted audiences, depending on the reach of the channels selected. Zacks Equity Research. Rapid technological advancement is gradually redefining the parameters of the telecommunications, cable TV and media industries. Today’s customers demand experiences that are engaging […] Furthermore, Raboy (2008) states that BBC expanded mobile platform which the user may use the streaming media via the connection of. The line between social media and e-commerce is increasingly becoming blurred, commonly known as social commerce. In addition, media convergence is an inevitable result of the development of media. It’s as though someone’s mixed my Blueberry Cheesecake into my Waldorf Salad. convergence is more inevitable and less threatening the more one looks at audience data. Is Telecom-Cable TV-Media Convergence Inevitable? Held (2007) also states that the traditional TV is unidirectional broadcasting pattern, which greatly limits interaction between the television audience and television service providers, also limits the personalization and promptness of program. In order to understand more about convergence … Therefore, a variety of imaginaries exist. Discuss the importance of media convergence in the new media age. Arguments That Convergence Is neither Inevitable nor Likely. From what has been discussed above, it is obviously concluded that media convergence is really important in the new media age. Simple usually means two or three. Understanding the role of Security Triads in IT/OT convergence. BBC is a very famous British public service broadcaster and it is also the largest broadcaster in the world (Collins and Purnell, 1996). You will only get article updates - we will not put you on any distribution list. Is Telecom-Cable TV-Media Convergence Inevitable? The sheer amount of time spent by … Was it an ad, an advertorial, an editorial or a piece of owned media? ‘IPTV’ is one of the examples to show the importance of media convergence. The five major elements of media convergence—the technological, the … The conception of media convergence was defined in several ways. With the new media innovation, traditional media and new media collided in many times (Lawson-Borders, 2006). For example if you wanted to read a newspaper you didn’t have to buy a printed newspaper you could read it on your smart phone. For example if you wanted to read a newspaper you didn’t have to buy a printed newspaper you could read it on your smart phone. Forms of New Media Add a Comment. This convergence comes both as an opportunity and necessity. Defining media convergence The flow of content across multiple media platforms, the cooperation between multiple media industries and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want. For example, people could watch the famous fashion show Victororia’s Secret via IPTV and there is no time limitation (Held, 2007). REGISTERED TRADEMARKS ACKNOWLEDGED. Print advertisements such as those in news… In addition, media convergence is an inevitable result of the development of media. He said that in 1991, the BBC researchers registered domain name of the BBC on the Internet. Media convergence is not about a newly achieved status quo (Jenkins, 2006, p. 16); rather, it relates to the idea of a process, a continuous change characterized by several parallel running developments and not terminating in a designated endpoint. Lawson-Borders (2006) believes that convergence is as a possible field that to use computers and the internet to deliver multimedia contents when collaboration happens between print and broadcast. Let me explain. This has led to the integration of all media. Lawson-Borders (2006) states that with the development of media technology, media organizations will further to unite and the media convergence has a big impact for individuals that people may see this phenomenon everywhere. © 2008-2020 KEXINO ™   E &OE. Yes, there are some cookies on this site - as there are on every website. In 2007, BBC iPlayer came into the individual’s life, it provided about 1. The idea of convergence in economics (also sometimes known as the catch-up effect) is the hypothesis that poorer economies' per capita incomes will tend to grow at faster rates than richer economies. The way that we consumed media changed. With the innovation of technology, people could not live without new media in today’s society. Radio is another medium that can broadly target audiences. Value. They also existed in separate industries. Most theorists agree that in general terms convergence means ‘coming together of two or more things’, however a variety of different arguments have been put forward in an attempt to define what exactly is coming together (Grant and Wilkinson, 2009). After that, some opposite aspects will also be mentioned. Media convergence is not about a newly achieved status quo (Jenkins, 2006, p. 16); rather, it relates to the idea of a process, a continuous change characterized by several parallel running developments and not terminating in a designated endpoint. Media convergence is the joining of several distinct technologies into one. This has drastically change the way we consume media, people now think and behave differently because of this change. One example of media convergence as we know it today is illustrated through merging of … Another example to prove the importance of media convergence is an integration of the BBC and new media. Lawson-Borders also believes that when the traditional media face to the pressure of competition in the new media age, the market constantly being invaded. Gee Ranasinha February 26, 2013 Marketing. We’re seeing the implications already. We can no longer tell where social ends and where media begins. The line between social media and e-commerce is increasingly becoming blurred, commonly known as social commerce. Whatever the reason why media businesses have embarked on a process of convergence and integration of editorial teams, this tendency is extremely widespread. They would rather according to the traditional lifestyle to print off an email or online article. All these forces are moving towards telecom-cable TV-media convergence. Companies that created content – any content – began to fall into four distinct camps: Today it’s harder and harder to know what’s editorial and what’s advertising. This is also known as technological convergence. For much of modern history, the different types of media — books, newspapers, radio, television, cinema — were distinct technologies. our expert writers, Hi, my name is Jenn Right now, the majority of industrial companies around the world are wrestling with the convergence of information technology and operational technology. The expansion of US wireless carriers in media content, and the recent entry of cable TV operators in the wireless telecommunications market, shows the inevitable convergence of telecommunications and media industry. November 14, 2017, 1:07 PM. Convergence is inevitable As reported in Ad Age , Richard Parsons said the convergence of traditional media and the Internet is inevitable. New media and traditional media collision not only reflects the media develops to a certain stage of the inevitable result, but also give us a more colorful life in today’s society. Most theorists agree that in general terms, convergence means “coming together of two or more things”, however a variety of different arguments have been put forward in an attempt to define what exactly is coming together (Grant and Wilkinson, 2009). The internet and digital age have helped fuel this progress, turning a simple smartphone into a multifaceted device that can be used for everything from making a call to watching television and playing video games. This has drastically change the way we consume media, people now think and behave differently because of this change. It erodes long-established media industry and content “silos” and increasingly uncouples content from particular devices, which in turn presents major challenges for public policy and regulation. WiFi and use the iPhone and iPod touch to install iplayer. While traditional and new media can go hand-in-hand, there are a few reasons why you should consider adding new media to your mix over expanding your use of traditional media. Whatever the reason why media businesses have embarked on a process of convergence and integration of editorial teams, this tendency is extremely widespread. Media convergence is the interlinking of computing and other information technologies, media content, ... IP-based convergence is inevitable and will result in new service and new demand in the market. While some scholars speak highly of media convergence, it is also not necessary in new media age. Convergence is the process where several media channels come together to exist and operate in synergy. Media Convergence is different media sources joining together and becoming one. Thus, they could better to possess media market (Lawson-Border, 2006). Also the emergence of IPTV has proved that media convergence has vital significance in the new media age. It is a trend that signifies growth. Media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking. Electronic media for the next generation is inevitable because it has become the genre. It seems that the media convergence of the BBC makes itself has a broader development space in the new media age, not only limited to traditional media. Everything is getting digitized thus converged digitally whether be it arts science or commerce. Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets. 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