Media convergence transforms established industries, services, and work practices and enables entirely new forms of content to emerge. What is meant by the term, Questions Write 250- to 350-word answers to each of the following questions in the matrix: Technology, Newspaper, Media studies 1289  Words | Convergence of messaging Most of the brand clients we’ve been working with, have a clear strategy around offline channels especially Out-of-Home media. Source: American Press Institute independent analysis of newspapers with circulations over 50,000. Write brief 250- to 300-word answers to each of the following: Phoenix Material Premium |convergence with regard to technology, |of media and they are almost becoming one. where a person’s cell phone can act as a phone, an mp3 player, a web surfer, a news source and more. What is meant by the term media convergence with regard to technology, and how has it affected everyday life? People can be treated more as consumers than citizens. Media Convergence Worksheet What is meant by the term media convergence with regard to technology is simply the merging of different content in different media channels. students around the world. A once new and foreign concept to marketers, the term is having an increasingly significant impact on the industry in many different ways. This article states universities should prioritise Digital Technologies, as soon digital industries will soon be worth £1.9 TRILLION. For journalists, the increase in the global news flow caused by the rapid proliferation of technology and the convergence of media is having a great effect on the way that news is collected and reported. Two case stud Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Simply put, it is the coming together of traditional and digital … Benefits of Media Convergence: The content creators can use the platform to generate customized content that is targeted at a specific group. Why your go-to-market strategy should be industry focused; Dec. 1, 2020. You can leave a response, or trackback from your own site. In the last fifty years the use of media and how we access it has changed dramatically. Media convergence 1. In 1978, the term Convergence was first coined by Nicholas Negroponte which stated that modern devices in combination with technology, social media, and internet form the basic structure of Convergence in media, It brings together the “3 C’s”,i.e communication, computing, and content which is a direct result of the digitization of media content and high usage of the Internet. Media convergence generates many obvious opportunities for creative industries to circulate content and advertisements. However, economic convergence also has potential drawbacks for society and the economyas a whole. By convergence, I mean the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences – (Jenkins 2006) Newspapers and magazines’ print versions have seen major declines in readership and circulation since the mass adoption of the Internet (and the expectation of many web readers that content be free). 3.14 As of December 2010, there were 10.45 million active internet subscribers in Australia, of which 8.15 million were household subscribers and 2.3 million were business and government subscribers. This figure had grown by 17% from 8.95 million in December 2009. In a study conducted by LinkedIn, the Internet is the second top growing industry, with online publishing the third. This is a process that developing the interactive communication constantly across multiple media platforms around the … In today’s technology focused world, convergence plays a very important part. Dec. 2, 2020. Nearly 15.1 million Australians aged 14 or over (83% of the population) went online during the December quarter of 2010, and 71% of internet users went online at least once a day. Answers Many communications specialists believe that it is the content that matters, not the channel. 5  Pages. Convergence of the new media includes both technological and social advancement electronic development of telecommunication, development in interactivity with computers has helped in the development of communication in the past and will do so in the future. Premium What is meant by the term, |Questions |Answers | First we started only with written letter, then we proceeded to the ones that were typed on a typewriter, followed by the Fax and email, to the point where we now send a video or voice messages. The news that used to be printed in newspapers and magazines are now viewed online. Premium Premium University of Phoenix Material You can follow any responses to this entry through the RSS 2.0 feed. Premium Phoenix Material Digital media convergence enables news to be delivered quickly to the public. Media convergence is the merging (or joining together) of previously distinct media to create entirely new forms of communication expression. |convergence with regard to technology, |forms that bring together different types of media and applications. Questions Reduced competition can increase barriers to entry for new companies. It allows us to connect more efficiently between media platforms and technology. University of Phoenix Material Now, the pinnacle of convergence would be where an illuminated graphical figure would pop out of our gadgets t… What advtanges and disadvtanges of it and this affects us. Media convergence brings technologies such as a computing, and communication, together, which is very important in businesses today. Mass media, Silent Generation, Cultural generations 603  Words | Phoenix Material Rewind the clock and ponder this: Did the newsrooms of old ever consider how the … Media convergence is digitization of media content that is driving the interconnection of data and technology. After that, some opposite aspects will also be mentioned. What is meant by the term media convergence with regard to technology, and how has it affected everyday life? Premium Honestly from my point of view I was never aware of the phrase “convergence” until I was enrolled in my current HUM 176 class. Corporate convergence also prompts concerns about the quality of corporate journalism. Unless the price of computers drop significantly the internet growth rate will continue to decline In a way, this could impact a client by getting them used to a brand name/logo. In the last fifty years the use of media and how we access it has changed dramatically. Due to the effects of convergence on the media industry, print media such as magazines are becoming outdated which questions the future of the magazine industry. Firstly the essay will explore the background of new media and media convergence. With the help of social networking sites, the public can interact with the media in a much more efficient way. First off I will start by talking about all the advantages and disadvantages of the different ways that we American’s get our news delivered to us. Answers Media convergence is something that impacts us all, and such has become the way of life, that society adapts and changes accordingly. Media Convergence is a term that recently gets mentioned more and more. There are a considerable number of effects of convergence on society. Introduction But my argument is also at its core tracking how the rhetorics of convergence need to be critically assessed against fragmented, historically contingent developments in media and communications industries, … |What is meant by the term media |Technological convergence is the process by which existing technologies merge into new | Because of the quick-paced convergence of media, students seeking to study communications may want to consider going an online route. Answers 3  Pages. Media convergence is defined as a phenomenon of new media and this can be explained as digital media. Media Convergence Worksheet Digital media convergence enables news to be delivered quickly to the public. 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